CHALLENGES
How 3W Insights is Different ​
Data is useless without insights. We'll get you the data you need to get you the insights you need. At 3WI, your interests come first.
DEFINE YOUR AUDIENCE
![Audience.jpg](https://static.wixstatic.com/media/07ee19_2259946ddf4846408c8f105e13e25d17~mv2.jpg/v1/crop/x_0,y_24,w_400,h_320/fill/w_196,h_152,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/Audience.jpg)
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Identify your targets​
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Illuminate their traits​
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Segment to target most effectively
CRISIS
MANAGEMENT
![Crisis.jpg](https://static.wixstatic.com/media/07ee19_8fdcbddbe16e42cd9b1015a4165a7938~mv2.jpg/v1/crop/x_0,y_11,w_400,h_345/fill/w_183,h_157,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/Crisis.jpg)
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Address a crisis or competitive attack​
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Measure underlying problems ​
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Enable fast decision-making​
STRATEGIC COMMUNICATIONS
![Strategic Communications Icon](https://static.wixstatic.com/media/07ee19_c4445633eb34457bb95006a5e83837c1~mv2.jpg/v1/crop/x_0,y_29,w_400,h_318/fill/w_196,h_151,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/Strategic.jpg)
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Develop and refine messaging
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Build a compelling narrative​
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Adapt your message accordingly
PUBLIC POLICY
& CAUSES
![Policy.jpg](https://static.wixstatic.com/media/07ee19_8428cd456a404e9293183e9c489a1466~mv2.jpg/v1/crop/x_0,y_21,w_402,h_328/fill/w_197,h_157,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/Policy.jpg)
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Identify issues audiences care about​
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Translate tough policy language into accessible communications​
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Influence and change public opinion ​
REPUTATION
& TRACKING
![Tracking.jpg](https://static.wixstatic.com/media/07ee19_5158ad4e433249a99c46568213363a51~mv2.jpg/v1/crop/x_0,y_42,w_400,h_327/fill/w_193,h_157,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/Tracking.jpg)
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Understand and manage your reputation
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Measure the impact of key issues and events
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Define and track KPIs
THOUGHT
LEADERSHIP
![Thought.jpg](https://static.wixstatic.com/media/07ee19_4cc459dff09f42bfb6bab1d28f3a277e~mv2.jpg/v1/crop/x_0,y_35,w_400,h_318/fill/w_213,h_157,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/Thought.jpg)
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Determine how to establish yourself as a thought leader
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Identify most relevant topics
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Differentiate from competitors